• General Mills
    Trader Joe’s
    Quiksilver, Inc.
    DC Shoes

Consumer Products

O’Melveny’s Consumer Products Group focuses on helping clients navigate the extraordinary opportunities and considerable risks in doing business in today’s fast-paced, competitive global marketplace. We offer consumer and retail companies a diverse platform, at once able to provide sophisticated counseling on matters ranging from brand protection to product-related class actions to international expansion to strategic advice relating to business practices and corporate governance.

Our industry-specific litigation capabilities are first-rate, and include strong track records defending some of the world’s best-known brands in products liability, intellectual property, and consumer fraud cases, as well as in labor and employment disputes and challenges of the business, marketing, distribution and other practices of our clients, particularly those in the fast-evolving online and mobile marketplaces. Our experience extends to handling regulatory investigations and litigation brought by the US Federal Trade Commission, the Food and Drug Administration, the Consumer Product Safety Commission, the National Highway Traffic Safety Administration, and state Attorneys General—where we draw upon our extensive knowledge of consumer protection laws as well as the experience of those of our partners who have served as senior government officials in the FTC, Commerce, and as state and federal prosecutors.

In addition to defending the rights and business practices of our consumer and retail clients, we also aid them in pursuing strategic growth opportunities, particularly in gaining exposure to fast-rising international markets. Our knowledge of how business is done in multiple jurisdictions allows us to advise on legal, business, cultural, and governmental regulatory issues associated with transnational expansion, from structuring and negotiating cross-border investments and acquisitions to providing day-to-day counseling to overseas operations to minimizing FCPA, intellectual property, and other risk associated with doing business internationally.

For more information, visit our Antitrust and Competition, Asia, Capital Markets, Corporate Finance, Environmental, FCPA, International Trade, Labor & Employment, Mergers & Acquisitions, Products Liability, and Real Estate Practice pages.

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