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Matthew Syrkin is a corporate partner at O’Melveny and co-chair of its MediaTech Group.
One of the country’s leading lawyers, Matt specializes in delivering business and strategic counsel across a wide variety of technology and commercial transactions. He is known for his pioneering work in structuring deals that are at the cutting-edge of media, technology, advertising, entertainment, consumer retail, and financial services. Whether it’s helping define the future of fintech or launching new streaming services, Matt is at the forefront of convergence.
Clients turn to Matt when it comes to negotiating innovative, first-of-their-kind deals and future-proofing their businesses. His deep industry experience, versatile skillset, and business acumen have made him a trusted advisor to Fortune 500 companies, Big Four accounting firms, major entertainment companies, global electronics companies, start-ups, and international businesses. From Madison Square Garden Corp., Ernst & Young LLP, and Roku, Inc. to Daimler, Sotheby’s, and WarnerMedia, Matt has counseled industry-leading businesses on critical matters across a wide range of industries and sectors.
Matt has been recognized as one of the nation’s top lawyers and deal makers by the prominent industry and mainstream publications. The Hollywood Reporter honored him as a “Power Lawyer,” praising him as a “new kind of [industry] lawyer – an entertainment-tech hybrid.” Variety has named him an “Elite Dealmaker,” an “Impact Lawyer,” and a “NY Elite Dealmaker.”
The National Law Journal gave him the Trailblazer Award for driving industry change in the Sports, Gaming & Entertainment fields. Chambers USA and The Legal 500 praised Matt’s unique combination of tech expertise and “on the ground” industry experience working in-house for delivering “unique insights” to clients on complex business and operational matters.
In addition to having been a partner at leading law firms, Matt has also worked in-house, giving him unique insight into the technology, media, and entertainment industries. He gained diverse experience working at organizations such as Major League Baseball, News Corporation, and TiVo, Inc. He also served as lead counsel on secondment to Paramount Global’s MTV Games division where he helped launch the Rock Band video game franchise.
Matt is a recognized authority on the business and legal aspects of emerging technologies, interactive entertainment, and intellectual property rights. In addition to speaking regularly on these topics, he has authored books on technology transactions, contributed articles to major publications, and been quoted in The New York Times as an expert on commercial law. He has also served on high-profile panels and has been a keynote speaker at industry conferences including DCM East, Global Latin America Marketing Summit, and the Copyright Society of the USA.
A graduate of Georgetown University, Matt received his J.D. from the University of California, Berkeley.
Areas of Focus
- Software, Hardware, and IT Solutions. IT-driven technology, systems, solutions, applications, hardware, content, platform, and data services, including integration, hosting, development, monetization, implementation, support, and integration.
- Interactive Entertainment, E-Sports, and Gaming. Augmented and virtual reality, artificial intelligence, interactive entertainment, video game, casino, and land-based gaming development, e-sports partnerships, and merchandising arrangements.
- Digital Media, Distribution and Platforms. Film, television, and digital content licensing, distribution, monetization, and exploitation across mobile, online, OTT, device, and connected TV platforms.
- AdTech, Marketing, and Data Solutions. Advanced digital marketing and “ad tech” solutions, including DAI, ACR, OEM integrations, fingerprint, identification, and recognition technology, measurement and metadata analytics/metrics, DSP solutions, and digital ad placement and sales.
- Fintech, Cryptocurrency, and Digital Assets. Financial services-driven payments, banking, cryptocurrency, and card solutions, including NFT, wallet, merchant, gateway, fraud detection, tax engine, e-commerce, and emerging fintech solutions (e.g., blockchain).
- Outsourcing, Professional, and Managed Services. Cross-border outsourcing, professional and managed service agreements for financial, accounting, assurance, back office, CRM, product manufacturing, and data analytics-based services and platforms.
- IoT, Hardware and Manufacturing. Device, hardware, component, and connected-product manufacturing, distribution, procurement, logistics, transport, and shipping transactions, including IoT and next generation technology integration.
- Data Collection, Privacy, and Cybersecurity. Data privacy, IT, and cybersecurity matters, including data collection, processing, transfer and disclosure requirements, monetization, sourcing and warehousing arrangements, and internal and consumer-facing privacy policies.
- Strategic Alliances, and Corporate Arrangements. Joint ventures, strategic alliances, share and asset transactions, mergers, business combinations, co-branding and collaboration agreements, employment and independent contractor agreements, and other corporate arrangements.
Honors & Awards
- Named to the 2022 Sports/Gaming/Entertainment Trailblazers list by The National Law Journal
- Featured in Variety Magazine’s "Legal Impact" Report (2020-2023)
- Recognized by Chambers USA in New York, Media & Entertainment, Chambers and Partners (2017-2023)
- Recognized by The Legal 500 USA in New York, Media and Entertainment, Legal 500 (2017-2022)
- Featured in Variety Magazine’s "Impact Dealmaker" Report (2017, 2019-2021)
- Featured in The Hollywood Reporter's "Power Lawyers" List (May 2021)
- Featured in Variety's “Dealmakers Elite New York” Report (September 2019)
- Awarded "Most Innovative Deal of the Year", The Deal Awards Short List (June 2018)
- Featured on Law360’s “3 Reasons Attorneys Should Learn a Foreign Language” (August 2018)
- New York
- University of California, Berkeley, J.D., 2004: Managing Editor, Cross Examiner
- Georgetown University, B.S., East Asian Studies, 1998: Phi Beta Kappa; Certificate for Outstanding Achievement; Regent’s Citation Award for Academic Excellence
- Programming Committee, Copyright Society of the USA
- American Bar Association
- New York State Bar Association
- “2018 Latin America Marketing Summit” (February 7-8, 2018)
- “Television and Disruptive Technologies: Copyright’s New Frontier,” Copyright Society of the USA (December 11, 2012)
- “Microtransactions in Gaming,” DCM East Gaming Summit (June 2012)
- “Copyright and Content in the Cloud,” Copyright Society of the USA (September 2011)
- “Beg, Borrow, or Steel? Exploring Practical Solutions to the Music Sampling Debate,” Copyright Society of the USA (October 2010)
- “Internet Rights And Technology: A Practical Legal Guide To Doing Business On The Internet,” New York City Bar (September 2010)
- “Copyright and Patent Drive By,” New York University, Tisch School Telecommunications Graduate Program (November 2007)
- “Introduction to Music Publishing,” Copyright Society of the USA (October 2007)
- “Secondary Liability in a Perfect 10 World,” Copyright Society of the USA (April 2007)
- “Drastic Shifts Seen in Endorsement Deals Between Celebrities and Fashion Labels,” California Apparel News (February 15, 2018)
- “The Streaming Revolution in the Entertainment Industry,” 2015 ed.: International Association of Entertainment Lawyers, IAEL Publishing Company (August 2015)
- “Understanding Developments in Cyberspace Law,” 2013 ed.: Leading Lawyers on Analyzing Recent Trends, Case Laws, and Legal Strategies Affecting the Internet Landscape (Inside the Minds), West Publishing Co. (August 2013)
- “United States: Dance Dance Copyright Revolution: Interactive Gaming’s Upcoming Copyright Conundrum,” Mondaq (January 2010)
- “The Current Trends and Challenges for Digital Media in Latin America,” Latin Lawyer Magazine, Volume 7, Issue 8 (August 2008)
- Mentioned, “Variety’s Legal Impact Report 2023: Meet Hollywood’s Top Entertainment Dealmakers and Litigators,” Variety (April 2023)
- Featured Profile, “O’Melveny Names Matthew Syrkin MediaTech Co-Chair in New York,” Bloomberg Law (September 2022)
- Featured Profile, “O'Melveny Adds Media & Technology Co-Chair In NY,” Law360 (September 2022)
- Featured Profile, “O'Melveny Adds Media Technology Chair from Hughes Hubbard Amid Media-Tech 'Gold Rush',” New York Law Journal (September 2022)
- Featured Profile, “Media, tech dealmaker jumps to O'Melveny in New York,” Reuters (September 2022)
- Featured Profile, “3 Reasons Attorneys Should Learn a Foreign Language,” Law360 (August 2018)
- Mentioned, “Netflix's First Acquisition: 'Kingsman' Comics Publisher,” Hollywood Reporter (August 2017)
- Mentioned, “Netflix's First Acquisition: Boosts Comics Portfolio,” The Deal (August 2017)
- Mentioned (Espanol), “Netflix cierra su primera compra: Acuerdo con el editor de cómics Millarworld,” The Daily Television (August 2017)
- Mentioned, “MSG Makes First Outright Acquisition With Entertainment Tech Firm Obscura,” TheStreet (November 2017)
- Quoted, “Real and Virtual Firearms Nurture a Marketing Link,” The New York Times (Front Page) (December 2012)
- Represented Roku in its acquisition of Nielsen’s advanced video advertising business (including its revolutionary video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) systems) and a long-term strategic media measurement and data licensing arrangement.
- Represented Auction house Sotheby’s in launching its NFT marketplace, the “Sotheby’s Metaverse,” the first ever in the art industry, including an NFT platform development and investment transaction with NFT development studio, Mojito, and related NFT partnerships in sports and entertainment.
- Represented SkyShowtime, a new streaming service that is a joint venture of Comcast and Paramount Global, with respect to its business platform and core device strategy across 22 markets in Europe.
- Represented WarnerMedia in a variety of OTT platform-focused license, online payment, data analytics, platform service, and subscriber agreements for the launch of HBO Max in its first international territory—Latin America.
- Represented Epix Entertainment, a division of Amazon’s Metro-Goldwyn-Mayer (MGM), in various distribution-related transactions, including negotiations with certain platforms in connection with the launch of its Epix Now direct-to-consumer service.
- Represented MTV Games, a division of Paramount Global, in connection with the launch of its Rock Band video game franchise.
- Represented Madison Square Garden Corp. in the development of the next generation of film, music, and entertainment technology for the “Sphere” venues, including development and manufacturing agreements for the world’s highest-resolution camera system for the largest LED screen ever created.
- Represented Airlines Reporting Corp. (owned by the major US airlines) in the development of a transportation industry-focused blockchain solution for the booking, payment, and maintenance of ticketing and reservations, including collaborations with major airlines and blockchain technology developers.