O’Melveny represented LaLiga, the Spanish soccer league, in its trail-blazing 15-year equal cross-border joint venture with Relevent Sports, a division of RSE Ventures owned by Miami Dolphins owner Stephen Ross, to commercialize its media, sponsorship, and licensing rights in North America—promoting soccer in the US and Canada. The newly founded organization, LaLiga North America, has the exclusive representation of LaLiga in the US and Canada for all business and development activities. As part of the revolutionary deal, LaLiga plans to bring a regular season club match to the US, the first to be played outside of Europe. Relevent also will begin selling LaLiga’s broadcast rights in the US and Canada when the league’s current agreements expire in 2020. The deal also includes additional media and licensing agreements around the joint venture’s plans to support the league's growth through youth academies, merchandising, and exhibition matches.