We defended Skechers in litigation involving claims that the company’s advertising for its popular Shape-ups rocker bottom shoes is deceptive because the shoes allegedly do not work as advertised. Plaintiffs asserted that there allegedly was insufficient scientific evidence supporting Skechers’ claims that consumers who wear Shape-ups experience improvements in fitness and health when compared to wearers of conventional flat bottom shoes. O’Melveny negotiated a complex multiparty settlement over a period of months with the Federal Trade Commission, a multistate group of attorneys general from 44 states and the District of Columbia, and private class action plaintiffs.