Las Vegas Review-Journal: Caesars Signs Promotional Betting Partnership with NBA, NHL Teams

October 30, 2018

Caesars Entertainment Corp. announced that it has signed a multi-year partnership with the New Jersey Devils and Philadelphia 76ers that will allow the gaming giant to promote its mobile app platform and sports betting book during the teams’ home games.

Features of the deal include a rebranding of the Prudential Center’s 5,000 square-foot restaurant and bar as “Caesar’s Club,” and opportunities during online and in-game contests for 76ers fans to win complimentary stays at Caesars buildings in New Jersey and Las Vegas.

O’Melveny partner and sports group co-chair Irwin Raij expects that gaming companies and sports teams will continue to come up with “new and funky” ways to market these partnerships during games.

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