Multiple Outlets: LaLiga Will Increase Presence in North America, Bring Regular-Season Matches to US

August 16, 2018

The New York Times
, The Washington Post, and Sporting News, among others, reported that LaLiga, Spain’s top-flight soccer league, today announced a 15-year equal joint venture to promote soccer in the US and Canada.  The newly founded organization, LaLiga North America, has the exclusive representation of LaLiga in the US and Canada for all business and development activities.

As part of the agreement, LaLiga plans to bring a regular season club match to the US, the first to be played outside of Europe.  Relevent also will begin selling La Liga’s broadcast rights in the US and Canada when the league’s current agreements expire in 2020.  The deal also includes additional media and licensing agreements around the joint venture’s plans to support the league's growth through youth academies, merchandising, and exhibition matches.

An O’Melveny team led by Sports Industry Group co-chair Irwin Raij advised LaLiga in the agreement.  The firm’s team also included Sports Industry Group co-chair Jared Bartie and counsel Alexander Chester; Entertainment, Sports & Media partner Amy Siegel and associates Kia Kuretski and Chris Anderson; and Tax partners Alex Anderson and Luc Moritz.

A press release announcing the joint venture can be found here.