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O’Melveny Lawyers Author Law360 Article on First ‘All Natural’ Rulings by FTC

July 22, 2016

O'Melveny partner Katrina Robson, counsel Hannah Chanoine, and associate Tristan Bufete co-authored the July 21, 2016, Law360 article, “FTC Finally Weighs In On ‘All Natural’ Labeling Claims.” The authors discuss the FTC's approval of final consent orders against four companies that allegedly misrepresented their products as “all natural” or “100 percent natural,” despite the fact that the products contained synthetic ingredients. “These actions mark the first time that the FTC has issued a consent order regarding any kind of ‘natural’ claims made on personal care products. Notably, the FTC expressly declined to prohibit the term ‘natural’ in an advertisement if a product contains some level of synthetic ingredients, explaining that it did not ‘have evidence that consumers necessarily interpret ‘natural’ to mean ‘all natural’ or ‘no synthetic ingredients.’”

Robson represents clients in complex, high-profile antitrust and competition litigation against both government agencies and private parties. She resides in the firm’s Washington, DC office. Chanoine, who is based in New York, focuses on defending and advising consumer packaged goods companies and other consumer-facing companies grappling with high-stakes class action cases. Bufete’s practice includes general commercial litigation matters, as well as class action and insurance coverage litigation, and he resides in the firm’s Los Angeles office.