O'Melveny Represents Dealertrack in Acquisition of Customer Focused Marketing, Inc.

August 28, 2013


Julie Fei
O’Melveny & Myers LLP


NEW YORK ─ August 28, 2013 ─ O’Melveny & Myers LLP represented Dealertrack Technologies, Inc. in its agreement to acquire substantially all the assets of Customer Focused Marketing, Inc., a consumer marketing and management firm.

The O’Melveny team was led by partner Paul Scrivano, counsel Gilbert Villaflor, and associates Ariel Rom and Sarah Young. Partners Christopher Del Rosso and Robert Rizzi advised on tax issues.

About O’Melveny & Myers LLP
With approximately 800 lawyers in 16 offices worldwide, O’Melveny & Myers LLP helps industry leaders across a broad array of sectors manage the complex challenges of succeeding in the global economy. We are a values-driven law firm, guided by the principles of excellence, leadership, and citizenship. Our commitment to these values is reflected in our dedication to improving access to justice through pro bono work and championing initiatives that increase the diversity of the legal profession. For more information, please visit www.omm.com

The following press release was issued by Dealertrack Technologies, Inc.:

August 27, 2013

Dealertrack to Acquire CRM Provider Customer Focused Marketing, Inc.
Acquisition Will Support Dealertrack's Strategic Vision for Delivering a Comprehensive, Integrated Suite of Automotive Retail Technologies

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)-- Dealertrack (Nasdaq:TRAK) today announced an agreement to acquire substantially all the assets of Customer Focused Marketing (CFM), Inc., a provider of customer relationship management (CRM) and marketing services.

CFM, established in 1997 and headquartered in Irving, Texas, provides consumer marketing and management services to automotive dealers across the United States. Its offerings include a number of services and technology tools to help automotive dealerships better manage every aspect of the customer relationship, including prospect, sales, service and database marketing and communications. CFM has an industry-leading mobile platform featuring innovative capabilities for the iPad, iPhone and Android-based devices, in addition to a desktop, browser-based version of the solution.

"CFM offers both marketing services and an innovative CRM platform, each of which align with our long-term strategy to deliver the industry's most complete and integrated solution set for automotive dealers," said Raj Sundaram, executive vice president and group president, Dealer Solutions, Dealertrack. "This acquisition allows us to immediately bring to market their innovative and effective marketing services, while taking the time needed to further develop and then fully integrate their advanced CRM tool into our existing broad solution set to drive even greater workflow efficiency and higher profitability for our clients."

"We look forward to being part of the Dealertrack family and appreciate their commitment to helping dealerships leverage advanced marketing services and CRM technology to better manage their businesses and build stronger customer relationships," said Alicia Harris, president and founder, CFM.

Dealertrack believes, post integration (late 2014), this acquisition will position Dealertrack's subscription software business to accelerate its revenue growth into 2015. As a standalone solution, the business is expected to grow approximately 35 percent annually for the foreseeable future.

This transaction is expected to close in the fourth quarter of this year, subject to customary closing conditions. Details of the financial impact of the transaction are expected to be reported as part of the Dealertrack's third-quarter earnings conference call in early November 2013.

About Dealertrack Technologies (www.dealertrack.com)
Dealertrack Technologies' intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry's largest online credit application network, connecting more than 20,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry's most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions.