Jared F. Bartie

Partner

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A nationally recognized sports attorney and Co-Chair of O’Melveny’s Sports Industry Group, Jared is named a “Dealmaker” by Variety, a “Power-Player” by SportsBusiness Journal, and “Sports Attorney of the Year” by the National Bar Association, and most recently one of the “Most Influential Black Lawyers in America” by Savoy Magazine.

Jared’s career uniquely encompasses both legal and business professional sports and entertainment experience. Among his various roles he has served as Chief Legal Officer and General Counsel of the United States Tennis Association (USTA); General Counsel and Chief Administrative Officer of the NBA Charlotte Bobcats; an executive in the National Basketball Association’s renowned Team Marketing and Business Operations group; Acting Chief Counsel of Productions at Black Entertainment Television; and General Counsel of Maxim Magazine.

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Honors & Awards

  • Recognized by Who's Who Legal in Sports & Entertainment (2018)
  • Named one of the "Most Influential Black Lawyers in America" by Savoy Magazine (2018)
  • Recognized as a “Dealmaker” in Variety’s Dealmakers Elite: New York (2017-2018)
  • Named to Legal 500’s “Next Generation Lawyer” list in Sports (2017-2018)
  • Named “Sports Attorney of the Year” by the National Bar Association (2016)
  • Recognized as “Elite” in SportsBusiness Journal’s “Power Players: Outside Counsel” feature (2016)

Admissions

Bar Admissions

  • District of Columbia
  • Massachusetts
  • New York

Education

  • Northwestern University, J.D.
  • American University, B.A.

Professional Activities

Boards

  • Co-Chair, Sports Division, Black Entertainment & Sports Lawyers Association
  • Presidential Appointee, Executive Committee, United States Tennis Association
  • Sports Luncheon Committee, March of Dimes
  • Sports Editorial Advisory Board, Law360 (2016)

Publications

  • “Navigating The Purchase and Sale Of Sports Teams,” New York Law Journal (October 26, 2015)

Speaking Engagements

  • Panelist, “Growth and Future of eSports,” Fordham Sports Law Symposium (February 22, 2019)
  • Panelist, “Streaming, sponsorships, partnerships, branding, and IP,” Esports Bar Association (June 11, 2018)
  • Panelist, “Investing in Sports and esports: Engaging Today’s Fan,” NYSSCPA Family Office Committee (March 14, 2018)
  • Co-Presenter, “Sports Deals 101,” Lawline.com (February 12, 2018)
  • Panelist, “Buying and Selling Sports Teams and Entertainment Businesses,” ABA Entertainment and Sports Conference, Las Vegas (October 5-7, 2017)
  • Moderator, “Dispelling the Myths: Diversity in Sports is a Winning Strategy,” USTA Sports D&I Symposium (August 30, 2017)
  • Presenter, “Buying and Selling Professional Sports Franchises,” Lawline.com (January 7, 2016)
  • Panelist, “The Name Game: Sports Facility Naming Rights and Sponsorships,” Herrick, Feinstein LLP (September 27, 2016)
  • Panelist, “Hot Topics in Sports,” Sports and Entertainment Law Society, Maurice A. Dean School of Law, Hofstra University (2015)
  • Moderator, “Game Time 2014: Whose Team is it Anyway?” National Bar Association 89th Annual Conference (2014)
  • Moderator, “Creating a Culture of Corporate Compliance: A Study of the Sports Industry,” Minority Corporate Counsel Association 2014 CLE Expo (2014)
  • Panelist, “The Business of Sports,” Northwestern University School of Law, Northwestern Law Alumni Weekend (2013)
  • Panelist, “360 Degrees of Sports Law,” Black Entertainment Sports Lawyers Association, Benjamin Cardozo School of Law (2013)
  • Panelist, “IP Face Off: Athletes, Sponsors, and the Right of Publicity,” Fordham Sports Law Symposium (2013)
  • Moderator, “Entrepreneurship & Innovation,” 7th Annual Ivy Sports Symposium (2012)
  • Keynote Speaker, 3rd Annual Sports and Entertainment Conference, Arizona State University, Sandra Day O’Connor School of Law (2012)
  • Moderator, “From Prospect to Pro: A Legal Primer on Recruitment of Professional Athletes Including Foreign Players,” New York State Bar Association (2012)
  • Co-Presenter, “Sports and Entertainment Facility Agreements: Nuts and Bolts and War Stories,” American Bar Association Webinar (2011)
  • Panelist, “Sports Ownership and Operating as a Portfolio Asset,” Black Entertainment and Sports Lawyers Association Annual Conference (2007)
  • Panelist, “Negotiating Sporting Event/Venue Contracts,” Sports Lawyers Association Annual Conference (2005)
  • Panelist, “Negotiating the High Profile Deal,” Sports Lawyers Association Annual Conference (2002)

Sports Matters

  • Represented LaLiga, the Spanish soccer league, in its joint venture with Relevent Sports to commercialize its media, sponsorship, and licensing rights in North America
  • Advised the City of Atlanta and Fulton County Recreation Authority regarding an arena operating agreement and non-relocation agreement in connection with the US$192 million State Farm Arena (formerly Philips Arena) renovation project
  • Representing Washington Convention and Sports Authority t/a Events DC on a number of event and sponsorship transactions, including its bid to serve as a host city in connection with FIFA World Cup; a multi-venue pouring rights transaction; a multi-venue ride share transaction; and in connection with Bike DC
  • Advising HEAD Sport GmbH in connection with professional athlete endorsement related matters
  • Representing North American Soccer League as counsel to the league and its board of governors regarding corporate and transactional matters
  • Represented USA Volleyball in connection with a comprehensive sponsorship and apparel agreement with Adidas
  • Represented the National Basketball Association Detroit Pistons regarding a practice facility naming rights transaction with Henry Ford Health Care System
  • Represented MP & Silva in a naming rights agency engagement with a US sports and media organization
  • Represented Under Armour in a multiyear global sponsorship and apparel transaction with the NBA
  • Represented Under Armour in various professional athlete endorsement agreements, as well as professional sports league and college sponsorship agreements
  • Represented Pac-12 Conference in connection with various multiple multimedia and commercial transactions
  • Represented Major League Soccer's DC United, and its majority ownership group, regarding various corporate transactions, including stadium financing related to Audi Stadium
  • Represented a lead investor in separate bids to acquire the National Hockey League's New Jersey Devils and New York Islanders
  • Represented a minority investor group regarding a final round bid to acquire the National Basketball Association's Atlanta Hawks
  • Represented an investment group regarding the successful bid to acquire the Premier League’s Swansea City A.F.C.
  • Advised Larry H. Miller Sports & Entertainment, owner of the National Basketball Association's Utah Jazz, regarding a multiyear arena naming rights transaction for Vivint Smart Home Arena
  • Advised the National Basketball Association Portland Trail Blazers regarding a multiyear arena naming rights transaction regarding the Moda Center
  • Represented Legends Hospitality in various concessions services, sponsorship and sales and marketing matters
  • Represented Brooklyn Sports and Entertainment regarding an arena operations support arrangement with AEG Facilities
  • Advised Palace Sports & Entertainment regarding a radio broadcast rights agreement
  • Advised USA Track & Field in various commercial matters, including its subscription content streaming platform
  • Represented USA Track & Field in negotiations related to USA vs the World at the Penn Relays
  • Advised the National Football League Minnesota Vikings in connection with a founding partner sponsorship transaction with MillerCoors

Esports Matters

  • Led the representation of The Washington Justice (formerly Washington Esports Ventures) in connection with entry into Blizzard Entertainment’s Overwatch League
  • Represented Dallas Cowboys owner Jerry Jones and the Jones family in connection with the Goff family in the acquisition of esports entity, compLexity Gaming
  • Represented esports organization, Team EnVyUs, in connection with its entry into the Blizzard Overwatch League and related Series A financing
  • Represented FlyQuest and owner Wesley Edens, in its esports launch efforts, including the development of its standard player contract, merchandise arrangement and in connection with intellectual property matters
  • Represented FlyQuest, in connection with entry into Riot’s North America League of Legends Championship Series
  • Represented Gen. G (previously KSV esports International) in connection with its entry into the Blizzard Overwatch League, and related Series A financing
  • Represented Washington Convention and Sports Authority t/a Events DC in connection with an integrated sponsorship transaction with esports team, NRG
  • Represented Washington Convention and Sports Authority t/a Events DC in connection with venue hosting and sponsorship agreements regarding Red Bull Conquest