Online Advertising in China Continues to Generate Public Concern and Police Action

September 27, 2016 | Technology

Partner Ron Cheng authored the September 27, 2016, Forbes.com article “Online Advertising in China Continues to Generate Public Concern and Police Action.” Cheng discusses the alleged redirection of web traffic on Internet service provider Baidu from links to seemingly harmless sites to sites advertising gambling and other unlawful activity. China’s Cyberspace Administration directed its Beijing counterpart to investigate the occurrence. The authorities directed improvement measures that include a comprehensive review of advertisement promotion services, verification of advertisement accounts, and establishment and improvement of complaint mechanisms. 

“With this recent incident…the activities of other third parties in the online advertising arena may very well receive greater focus,” Cheng concludes.

Now a partner at O’Melveny and a leader in the White Collar and Data Privacy practices, Cheng spent 20 years as a federal prosecutor, serving in a number of roles at the Department of Justice.