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O’Melveny to Host Webinar on FTC’s Review of its Privacy Mission

September 22, 2009

On September 22, at 3:30 pm EDT, O’Melveny will host a webinar on how the FTC’s review of its privacy mission will affect behavioral advertising and other marketing practices.  Modern technology has provided businesses with new tools to reach customers, creating intriguing legal questions at the intersection of advertising practices and consumer privacy.  These issues have prompted the FTC to launch a thorough review of its approach to privacy, including behavioral advertising and other marketing practices.  Speakers include Tim Muris, of counsel and co-chair of O’Melveny’s Antitrust and Competition Practice, and partner Christine Wilson.  Partner Randy Edwards will moderate the event.

 

This webinar will:

  • Provide an overview of the current privacy framework and its origins;
  • Explore the implications of the FTC’s review of its privacy mission for behavioral advertising and other business practices;
  • Provide suggestions for tailoring behavioral advertising and other marketing practices to conform to FTC requirements; and
  • Identify constructive ways for businesses to participate in the FTC’s review.