Every business has a brand. Trademarks, trade names, logos, slogans, designs, and symbols — they are the tools you use to set your company apart, distinguish your goods and services, and represent your company to the world. Trademarks stand out, and so should your lawyers.

O’Melveny’s team has the outstanding legal skill, passion, experience, and knowledge necessary to aid in selecting, clearing, and registering a new trademark, asserting or defending an established mark, or licensing a mark, whether on a local or global level, or something in between. O’Melveny approaches each project in the manner that has set us apart in the field for decades, representing some of the most well-known — and valuable — brands in the world.

  • Trademark litigation (state and federal, including US International Trade Commission, US District Court, and US State Court proceedings, and appeals)
  • Cease and desist letters, other demand letters, and takedown notices
  • Trademark clearance – determining availability for use and registration
  • Trademark registration, domestic and international
  • UDRP and similar domain name proceedings
  • USPTO proceedings (oppositions and cancellations before the Trademark Trial and Appeal Board)

Del Monte

O'Melveny obtained a big win in a long-running trademark war between our client, Del Monte, and its licensee Fresh Del Monte Produce Inc. Read

Guess Inc.

O’Melveny defended fashion and apparel company Guess, Inc. in a trademark infringement suit filed by rival Gucci, Inc. Read

Quiksilver, Inc.

O’Melveny prevailed at trial for clients Quiksilver and QS Wholesale, Inc. (Quiksilver), in a trademark case filed against volleyball uniform maker Rox Volleyball Inc. Read

Twentieth Century Fox Television

When Twentieth Century Fox faced a multi-million-dollar demand over the use of “Empire” as the title for its hit drama television series, it turned to O’Melveny to protect the use of the name and fight alleged trademark violations. Read