Scott W. Pink

Special Counsel

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A former general counsel for a major media company, Scott Pink brings an insider’s perspective to his broad-based practice. It’s what’s made him the lead outside privacy, advertising and marketing counsel to several well-known brands, and a sought-after resource on intellectual property, artificial intelligence, privacy and cybersecurity issues. He leads the Data Privacy and Security Practice in Silicon Valley, heads up the firm’s trademark practice and is co-chair of the firm’s Advertising, Marketing and Branding practice.

Scott had led many privacy and security compliance initiatives worldwide for clients, including assessments relating to the use of artificial intelligence in products, CCPA, GDPR, and HIPAA compliance, HIPAA compliance audits, compliance with financial security regulations (GLBA and NYDFS) and security audits for cryptocurrency and blockchain companies. He served as data protection officer for the Diem alternative coin project. He is a thought leader on CCPA and GDPR issues, having published articles in Cybersecurity Law Report and spoken at conferences hosted by INTA, the Practicing Law Institute and the International Association of Privacy Professionals. He is the author of the California Consumer Privacy Act Annotated published by the Practising Law Institute and Internet and Ecommerce Law Handbook published by Random House.

Previously, Pink led the advertising and marketing group at another AmLaw 100 law firm. He also served as vice president, general counsel and secretary for Prima Communications, an international media and publishing company. He speaks frequently on the subjects of artificial intelligence, marketing and promotions, intellectual property law, privacy and security, and Internet law.

Corporate & Government Experience

  • Vice President, General Counsel and Secretary, Prima Communications
  • General Counsel and Ex-Officio Board Member, Linking Education and Economic Development (LEED)

Honors & Awards

  • Recognized by World Trademark Review 1000 – The World’s Leading Trademark Professionals (2020-2023)
  • Recognized by Best Lawyers® 2023 for Information Technology Law in Silicon Valley, CA; Scott has been listed in Best Lawyers® since 2007
  • Recognized for Intellectual Property in Northern California by Super Lawyers, San Francisco, and Law & Politics magazines
  • Voted a top attorney by the Sacramento Business Journal


Bar Admissions

  • California
  • Illinois


  • Harvard University, J.D., cum laude
  • Harvard University, B.A., magna cum laude

Professional Activities

  • Member, International Trademark Association (INTA), Data Protection Committee (2022 – 2023)
  • Member of Intellectual Property Executive Committee of California State Bar (1993 – 1997)
  • Past Chair of San Francisco Intellectual Property Section (1993 – 1996)
  • Chair of Sacramento Bar Association Intellectual Property Section (2014 to 2017)
  • Co-chair, American Bar Association Business Law Section, Cybersecurity & Privacy Task Force (2003 – 2005)
  • Chair, American Corporate Counsel Association Intellectual Property Committee (2003)
  • Advisory Committee, McGeorge School of Law Intellectual Property Law Program
  • Men’s Division Board of Governors, US Lacrosse (2009 – present)
  • President, Sacramento Valley Lacrosse Conference (2008 – present)
  • Founder and President, Granite Bay Youth Lacrosse Club (2004 – present)
  • General Counsel and Ex-Officio Board Member, Linking Education and Economic Development (LEED) (2006)
  • Director and Secretary, Eureka Youth Soccer Club (2001 – 2005)
  • Adjunct Professor of Law, UC Davis Law School, teaching Computers and the Law (1996 – 1997)


  • “California Privacy Act Annotated”, Practising Law Institute (2021-2023)
  • “Trends in State Privacy Laws: Is it Time for a Federal Law?,” Daily Journal (May 21, 2021)
  • Co-Author, “Voter-Approved Privacy Law Could Mean Big Changes for Big Tech,” PLI Chronicle (December 2020)
  • California Consumer Privacy Act Annotated,” Practising Law Institute (July 2020)
  • Where Will The Needle Land? COVID-19 Contact Tracing v. Protecting Personal Privacy?” Law Journal Newsletters (June 2020)
  • “Smart Toys Under The Tree Raise Privacy Concerns,” Law360 (December 19, 2018)
  • “The Big Push for a Federal Privacy Law: What Does it Mean for State Regulators?” Government Technology (October 19, 2018)
  • “The Case for a Uniform Privacy Law,” Connected World (October 17, 2018)
  • “Countdown to GDPR Enforcement: Final Steps and Looking Ahead,” Cybersecurity Law Report (May 16, 2018), with Mallory Jensen and Amanda Bradley
  • “Five Months Until GDPR Enforcement: Addressing Tricky Questions and Answers,” Cybersecurity Law Report (December 20, 2017), with Hayley Ichilcik and Mallory Jensen
  • Chapter on “Using and Protecting Copyrighted Works on the Internet,”  Intellectual Property Law in Cyberspace (American Intellectual Property Law Association 2012 – 2016 Supplements)
  • “Privacy Policies,” Privacy and Security Law Report (July 5, 2004)
  • “Locked In,” Daily Journal (September 8, 2003)
  • “Cybersecurity: Public Disclosure,” Privacy and Security Law Report (June 30, 2003)
  • The Internet and E-commerce Legal Handbook, Random House (2001)
  • Defending the Software Infringement Case, 54 Am.Jur.Trials 261 (1995)


  • “Understanding the Emerging AI Landscape,” Texas General Counsel Association (June 22, 2023)
  • “The Business of Data,” International Trademark Association (March 22, 2023)
  • "Best Practices for NFTs," Stanford Digital Economy Best Practices Conference (June 13, 2022)
  • “The In-House Perspective,” California Privacy Law, Practising Law Institute (2021, 2020)
  • “Expert Panel Session, Q&A,” PrivacyConnect Online Sacramento by OneTrust (July 14, 2020)
  • “The HIPAA Privacy Rule and COVID-19: Trends, Developments, and Compliance Issues in the Current Pandemic,” The Knowledge Group (May 28, 2020)
  • “Returning to the Workplace Amidst COVID-19,” O’Melveny Webinar (May 20, 2020)
  • “The California Consumer Privacy Act: Understanding Its Practical Impact,” LA Cyber Lab Security Summit (September 17, 2019)
  • “HIPAA Compliance in 2019: Are Changes Coming?,” The Knowledge Group (May 28, 2019)
  • “General Data Protection Regulation - Compliance Check,” Lexpert Business of Law (November 27th, 2018)
  • “GDPR’s New Data Protection Laws: Legal and Regulatory Compliance Strategies You Need to Know,” The Knowledge Group's The Knowledge Congress Live Webcast Series (July 2018)
  • Is the California Consumer Privacy Act Part of a Trend?,” Legal Talk Network’s Digital Detectives Podcast (July 2018)
  • “Operationalizing the GDPR - Sharing Best Practices,” International Association of Privacy Professionals’ San Francisco Bay Area KnowledgeNet Session (February 2018)
  • “Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation,” 2018 NAD West Coast Conference (May 2018)
  • Latin v. Mindtickle (N.D.Cal).  Lead attorney for defendant in class action case alleging violations of the Illinois Biometric Information Privacy Act that was dismissed at the pleading stage.
  • Chip Connect v. Calibur 11, et al. (E.D.Cal.). Lead attorney for plaintiff in copyright infringement, trade secret misappropriation and trademark infringement case which resulted in a preliminary injunction enjoining sale of defendants’ entire product line
  • Winstream v. C-Media (AAA arbitration). Successful defense of Taiwanese-based hardware manufacturer in claim for breach of intellectual property evaluation agreement
  • The Evercare Company, Lint Rollers, NAD Case #5139 (January 27, 2010). Lead attorney in successfully defeating challenge to #1 selling product claims
  • In the matter of Moran Foods Inc. dba Save-A-Lot (California Office of Administrative Hearings). Lead attorney in an administrative proceeding which overturned cease and desist order that client operated a franchise system under California law
  • Meridian Project Systems, Inc. v. Hardin Construction Company, LLC, et al. Lead attorney on software case involving claims of reverse engineering, copyright infringement, and unfair competition. Resulted in several published opinions on issues of first impression – 426 F. Supp. 2d 1101 (E.D.Cal. 2006) and 404 F.Supp.2d 1214 (E.D. Cal. 2005)

Alerts and Publications

Proposed California Privacy Regulations May Heighten Obligations for “High Risk” Activities

September 11, 2023

Wash, Rinse, Repeat: EU Approves Third Privacy Framework for Personal Data Transfers

August 14, 2023

US AI Regulatory Policy Update: White House Secures More Voluntary Commitments; Congress Holds Hearings and Continues to Mull Legislative Framework; Agencies Provide Guidance on Competition, Financial Markets, and Intellectual Property Issues

August 1, 2023

Signed: Texas Added to the List of States Enacting a Comprehensive Privacy Law

June 26, 2023

SCOTUS to Warhol: “Orange Prince” Not Fair Use

May 30, 2023

US Government’s AI Policy Coming into Focus in Series of Recent Announcements

May 15, 2023

Three More States Join Consumer Privacy Trend

May 8, 2023

Six and Counting: Iowa Enacts Consumer Privacy Law

April 4, 2023

Advocacy Group Files Complaint Urging FTC to Halt GPT-4 Amid Growing Pressure to Regulate Generative AI

April 4, 2023

Illinois Supreme Court Allows Five-Year Statute of Limitations for BIPA Claims

March 6, 2023

FTC Obtains Record Penalties from Video Game Company Amidst Growing Privacy and Consumer Protection Enforcement Trends

January 23, 2023

California Workers Gain New Data Privacy Rights in 2023: Is Your Business Ready?

November 29, 2022

The ABCs of NFTs

August 17, 2022

Utah Joins California, Colorado, and Virginia in Enacting Consumer Privacy Law

March 29, 2022

Data Security & Privacy Predictions for 2022: Six Issues to Watch

January 26, 2022

Amended Japan Privacy Law Will Come into Effect in April 2022

November 16, 2021

The Deadline for EU Standard Contractual Clauses is Here, Are You Ready?

September 27, 2021

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