O’Melveny Worldwide

Law360: Hyundai Tech Owes Hyundai Motor US$2.5M In TM Case

April 16, 2026

A small US computer company called Hyundai Technology has been told to pay US$2.5 million by a California federal jury to Korean automaker Hyundai Motor Co. and its American affiliate Hyundai Motor America after being accused of tarnishing the auto giant’s brand by selling low-quality consumer electronics and seeking to falsely convince consumers that it was associated with the plaintiffs. The O’Melveny team representing Hyundai Motor includes partners David Eberhart and Luann Simmons, and counsel Patrick Plassio and Amy Liang.

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