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O’Melveny Advises Charger Investment Partners on Acquisition of PerTronix

December 09, 2021

FOR IMMEDIATE RELEASE 

LOS ANGELES—December 6, 2021—O’Melveny represented an affiliate of Charger Investment Partners to complete its acquisition of PerTronix, LLC, a leading designer and manufacturer of performance aftermarket automotive products. As part of the transaction, PerTronix’s leadership team will remain in place. Financial terms of the transaction were not disclosed.

Please see the attached press release for further details of this transaction.

The O’Melveny team advising Charger Investment Partners was led by Corporate partner David Smith with support from M&A counsel Kirk Dungca, counsel Vicken Antounian, and associate Ethan Asofsky. In addition, O’Melveny Corporate Finance Group Chair Sung Pak and counsel Adam Longenbach advised on this transaction.

About O’Melveny

It’s more than what you do: it’s how you do it. Across sectors and borders, in board rooms and courtrooms, we measure our success by yours. And in our interactions, we commit to making your O’Melveny experience as satisfying as the outcomes we help you achieve. Our greatest accomplishment is ensuring that you never have to choose between premier lawyering and exceptional service. So, tell us. What do you want to achieve? Visit us at www.omm.com or learn more in our firm at-a-glance, annual report, and on LinkedIn, Twitter, Facebook, Instagram, and YouTube. Visit The Boardroom for our insights on pressing issues facing global corporations.

Contact:

Christopher Rieck
O’Melveny & Myers LLP
+1 212 326 2218
crieck@omm.com

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Charger issued the following release:

Charger Investment Partners Completes Acquisition Of PerTronix

LOS ANGELES, December 3, 2021 – Charger Investment Partners (“Charger”) announced today that one of its affiliates has completed the acquisition of PerTronix, LLC (“PerTronix”). As part of the transaction, PerTronix’s leadership team will remain in place. Financial terms of the transaction were not disclosed.

Headquartered in San Dimas, CA, PerTronix is a leading designer and manufacturer of performance aftermarket automotive products with market-leading brands in Ignition, Exhaust and Fuel Systems categories including PerTronix Ignition, Aeromotive Fuel Systems, Waterman, Taylor Cable Products, Doug’s Original Headers, JBA Performance Exhaust, Patriot Exhaust, Compu-Fire, and Spyke. PerTronix and its brands have a rich, long-standing history of contributing to the automotive performance, restoration, and racing culture through a reputation of quality, innovation, and customer service.

Robyn Hetland, CEO of PerTronix commented, “We are thrilled to enter into this partnership with Charger. PerTronix has a deep-rooted culture of developing and manufacturing quality performance products to its passionate and loyal customers and we look forward to extending that tradition. Building on the recent acquisitions of two industry-leading brands, Aeromotive Fuel Systems and Taylor Cable Products, we have a number of organic growth and strategic M&A-driven initiatives we believe will be accelerated with Charger’s investment success, operational knowledge and industry relationships within the performance automotive aftermarket industry and will allow us to continue to deliver for our loyal customers and be an even better partner to our key stakeholders.”

“We are excited to continue PerTronix’s remarkable heritage in both motorsport and the broader performance automotive category. The Company’s talented leadership team has built an exceptional platform and we look forward to providing the resources to capitalize on numerous growth opportunities ahead,” said Kimberly Pollack, Partner at Charger Investment Partners.

About Charger Investment Partners

Based in El Segundo, California, Charger Investment Partners is a private equity firm that invests in dynamic small and mid-sized companies primarily in the industrial, services, and consumer industries that can benefit from Charger’s partnership and value enhancement expertise. The firm’s principals have decades of experience successfully building market-leading companies and utilizing an operationally focused, flexible capital approach that encompasses a variety of transaction types including ownership transitions, corporate carve-outs, and recapitalizations. For more information, please refer to the Charger website at www.chargerinv.com.

About PerTronix, LLC

Founded in 1991 and based in San Dimas, CA, PerTronix, LLC (dba PerTronix Performance Brands) houses the automotive aftermarket’s top shelf manufacturers of performance products. From ignition product to exhaust systems for Hot Rods, Custom and Muscle Cars to Trucks and Motorcycles, PerTronix Performance Brands’ industry savvy and expertise provide spark, horsepower, sound, and unrivaled performance for nostalgic to modern enthusiasts alike. PerTronix Performance Brands includes: PerTronix Ignition, Aeromotive Fuel Systems, Taylor Cable Products, Doug’s Original Headers, JBA Performance Exhaust, Patriot Exhaust, Compu-Fire, and Spyke.