O’Melveny Advises Diversis Capital in RFi Group Investment

November 17, 2020


CENTURY CITY—November 17, 2020—O’Melveny advised Diversis Capital Partners, a software and technology-focused private equity fund, in its strategic growth investment in Retail Finance Intelligence (RFi Group), a data-driven insights provider and thought leader to the global financial services industry.

The transaction closed November 12, 2020.

Based in Los Angeles, Diversis Capital invests in lower middle-market companies, targeting situations where it can add unique value in helping a company reach the next level.

Covering 48 key global markets—with regional offices in Toronto, London, Singapore, and Sydney—RFi Group specializes in data and information gathering, customer-based insight generation, and business decision support for the world’s leading financial service providers.

The O’Melveny team representing Diversis was led by Century City M&A partner David Smith and associate Nick Loukides.

About O’Melveny

It’s more than what you do: it’s how you do it. Across sectors and borders, in board rooms and courtrooms, we measure our success by yours. And in our interactions, we commit to making your O’Melveny experience as satisfying as the outcomes we help you achieve. Our greatest accomplishment is ensuring that you never have to choose between premier lawyering and exceptional service. So, tell us. What do you want to achieve? Visit us at www.omm.com or learn more in our firm at-a-glance, year-end highlights, and on LinkedIn, Twitter, Facebook, Instagram, and YouTube.


Christopher Rieck
O’Melveny & Myers LLP
+1 212 326 2218

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Diversis Capital issued the following via PR Newswire:


LOS ANGELES, Nov. 16, 2020 /PRNewswire/ -- Diversis Capital Partners I LP, a Los Angeles-based private equity fund that invests in lower middle-market data and technology companies, today announced a strategic growth investment in Retail Finance Intelligence PTY. LTD. ("RFi Group" or "RFi"). With primary offices in Australia and the United Kingdom, RFi Group is a data-driven insights provider and thought leader to the global financial services industry. As part of the transaction, co-founders Charles Green and Alan Shields, will maintain a significant minority ownership in the company and will continue to lead the company in their roles as CEO and COO, respectively.

"RFi has built a fantastic data-driven insight offering over the last decade and we are really excited to welcome Diversis as our strategic partner. Diversis brings world class strategic planning and operational expertise to the group as we look to build out our technical and data-as-a-service capabilities. This partnership will enable RFi to better serve the increasingly sophisticated digital data needs of our global client base as we expand our footprint and services," said Charles Green, RFi Group CEO and founder.

Established in 2006 and operating in 48 countries across four continents, RFi has become known as an industry leader for financial services data, providing unique and differentiated research and insights to many of the world's largest financial institutions and technology companies. Providing products such as enterprise marketing trackers, retail banking trend and sentiment tracking and cutting-edge, insight-based research around Buy Now Pay Later and via the Global Digital Banking Council, RFi supports banking leaders at global banks such as HSBC and Standard Chartered, payment providers American Express, Mastercard and Visa as well as fintech firms such as PayPal and Square.

"RFi is extremely well regarded for its financial services data, research capabilities and deep insights. With its traditional research in commercial and retail banking or its cutting-edge research in cross border and B2B payments, RFi has cemented itself as a thought leader globally," said Ron Nayot, a Managing Partner at Diversis. "We see tremendous upside potential as the company dramatically expands both its geographic and technical footprint."

Diversis' strategic investment, operational expertise and extensive experience transforming and growing data and technology companies will enable RFi to build upon the success of its initial Data-as-a-Service product offering and further grow its customer base both in existing and new geographies and continue its strong growth trajectory.

"We look forward to helping Charles, Alan and the rest of the RFi team capitalize on its various near and longer-term growth opportunities as the business continues its evolution into becoming the global leader in its industry. We are especially proud of both firms' ability to execute an international transaction during COVID. It points to the commitment and energy of both RFi and Diversis," added Joseph Lok, a Vice President at Diversis.

About RFi Group

RFi Group is a global data-driven insights provider exclusively focused on financial services. RFi specializes in data and information gathering, customer-based insight generation and business decision support for the world's leading financial service providers, as well as challengers, disruptive market participants and companies aligned to the FS sector. RFi combines global intelligence and local knowledge to provide insightful, valuable and actionable recommendations, with a core focus on the provision of exceptional client service. Covering 48 key global markets, with regional offices in Toronto, London, Singapore and Sydney, RFi consistently provides clients with tailored advice and insights relevant to their specific market and business needs. To learn more, visit www.rfigroup.com.

About Diversis Capital

Founded in 2013, Diversis is a software and technology focused private equity fund that invests in lower middle-market companies, targeting situations where it can add unique value in helping a company reach the next level. With a collaborative approach to investing, its Operating Partners and Strategic Advisors work alongside management teams to help build successful organizations positioned for long-term growth. To learn more, please visit www.diversis.com.

Media Contact:

Contact: Chris Tofalli
Chris Tofalli Public Relations, LLC

For RFI Group: Chloé James
Group Director of Media & Communications
(M) +1 437 221 4905

SOURCE Diversis Capital Management, LP

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