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Sports Video Group: Genius Sports Inks Data-Rights Deal With CFL

December 10, 2021

Genius Sports has entered into a strategic partnership with the Canadian Football League (CFL) and will provide a range of technology services to grow the league's global presence. Genius will gain exclusive rights to the CFL’s official data and video content with sportsbooks in international markets and also acquire a minority stake in CFL Ventures. Genius, along with its acquisitions of Second Spectrum, Spirable, FanHub, and Sportzcast, will provide the CFL with “one of the widest and most innovative data ecosystems in world sport, transforming its relationships with fans, sportsbooks, and media in North America and globally.” Genius Sports was advised by an O’Melveny team led by partners Charles Baker and Amy Siegel, as well as counsel Eric Geffner and Rob Catmull.

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