Amy Siegel
Partner
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Amy Siegel, Co-Head of O'Melveny's Entertainment, Sports and Media Industry Group, represents key stakeholders across the entertainment, sports and media industry.
Amy focuses her practice primarily on complex commercial licensing arrangements, with expertise in the use of intellectual property rights in connection with traditional and digital means of content exploitation, theme parks and other location based entertainment venues, sports and other live events, as well as marketing campaigns and unique branding initiatives. She also has broad experience advising US and international clients on industry-specific mergers and acquisitions, the creation of strategic alliances, and the launch of innovative products and services.
Amy’s clients include the industry’s leading studios, networks and streamers, as well as production companies and strategic investors, in all business and legal aspects relating to the acquisition, financing, exploitation and management of media-related assets. She also counsels clients throughout the sports ecosystem on the distribution of complex media and data rights and helps corporate sponsors and organizations leverage valuable intellectual property to grow audiences via sponsorships, endorsements, partnerships and fan engagement platforms. Amy’s work is at the forefront of complex deals involving AR, VR, NFTs, the metaverse and other media-related technologies.
Amy serves on the Diversity Committee in the Century City office. She also devotes significant time to a dynamic pro bono practice.
Languages
- Spanish
Honors & Awards
- Selected for inclusion in Variety’s Legal Impact Report (2018, 2020-2023)
- Named to The Hollywood Reporter’s “Power Lawyers” list (2020-2023)
- Named a Variety “Dealmaker” (2016, 2018-2023)
- Recognized by Chambers USA in Media & Entertainment: Transactional (2021-2023)
- Selected by the Daily Journal as a Top Woman Lawyer (2022)
- Recognized by The Legal 500 US in Sport and Media & Entertainment: Transactional (2020-2022)
- Selected by the Los Angeles Business Journal as one of its “Most Influential Women Lawyers” (2018)
- Featured in Variety’s “Power of Women L.A. Impact Report” (2016)
- Featured in “Leadership, Partnership, and Women in the Law: How This Firm Got it Right,” Ms. JD (2015)
- Named an “Up Next Dealmaker” by Variety (2014)
- Named a “Southern California Super Lawyers Rising Star” (2012)
Admissions
Bar Admissions
- California
Education
- Loyola Marymount University, Los Angeles, J.D./M.B.A.: cum laude; Sayre Macneil Scholar; Order of the Coif; Editor, Loyola of Los Angeles Law Review; St. Thomas More Law Honor Society
- Emory University, B.B.A., Business: Valedictorian Graduate with Highest Distinction; Beta Gamma Sigma; National Society of Collegiate Scholars
Professional Activities
Externships
- Honorable Rita Miller, Los Angeles Superior Court
Member
- Advisory Board of the Ziffren Institute for Media, Entertainment, Technology and Sports Law at UCLA Law School
- Board of Directors of the Dance Resource Center, Los Angeles
- Female Executives in Media and Entertainment (FEME)
- Sports Lawyers Association
Author
- “Developments in the Law: Federal Jurisdiction and Forum Selection: Developments in Diversity Jurisdiction,” Loyola of Los Angeles Law Review (2004)
Speaker
- Panelist, “View from the Top: TV & Entertainment Industry Deal-Makers Roundtable,” Future of Television Conference (September 2019)
- Global food company CJ CheilJedang and Bibigo in a multi-year global marketing partnership with the Los Angeles Lakers, including the official jersey patch rights
- Epson in a five-year title sponsorship agreement for the Official Qualifying Tour of the LPGA
- Epson in its multi-year partnership with NBA Hall of Famer, business leader and philanthropist, Shaquille O’Neal
- TD Bank in its 20-year naming rights extension with Delaware North that keeps Boston's premier sports and entertainment arena as "TD Garden" through 2045, and its helmet sponsorship agreement for NHL’s Boston Bruins
- CIGNA in its arrangement to consolidate the majority of its advertising account across services with IPG, including creative, data and analytics and media buying and planning
- Warner Bros. and DC Entertainment in its release of Batman-based NFT collections in partnership with Palm NFT Studio
- Disney and Marvel Studios in its 20-year deal with Stan Lee Universe to license the name and likeness of Lee, co-creator of Spider-Man, Avengers, for use in content, theme parks, experiences and merchandising
- Sorare, the player-owned fantasy sports game, in its multi-year agreement with Major League Soccer to be its official NFT Fantasy game
- International Olympic Committee in connection with its “TOP” (The Olympic Partner) global sponsorship program
- Houzz in various media deals, including novel co-branding and promotional agreements
- Online used car marketplace, Shift in its first celebrity endorsement ad campaign, featuring comedy actor, Martin Starr
- Kilburn Media in its licensing agreement with a major US sports brand for an international touring live experience
- Univision in its cross-border strategic alliance with Mexico’s Grupo Televisa to launch “TUDN” as a new multi-platform sports media brand and leading cable sports network
- XQ Institute, a non-profit organization aimed at reimagining high school education founded by Laurene Powell Jobs, in its network telecast for 2020 high school graduates featuring major athletes and celebrity talent and related digital and social media campaigns
- Adirondack North Country Sports Council, the organizing body for the 2023 FISU World University Games, on sponsorship, vendor, and other commercial arrangements in connection with the games
- USA Water Polo in its sponsorship arrangements, including its multi-year partnership with premium drinkware brand NAYAD
- Looped in agreements with major media partners to use Looped’s video chat platforms to connect artists and other talent with fans through digital meet-and-greets and live events
- XR solutions provider Jaunt in licensing matters related to the production and distribution of virtual reality content
