Amy Siegel, Co-Head of O’Melveny’s Entertainment, Sports and Media Industry Group, represents key stakeholders across the entertainment, sports and media industry.
Amy focuses her practice primarily on complex commercial licensing arrangements, with expertise in the use of intellectual property rights in connection with traditional and digital means of content exploitation, theme parks and other location based entertainment venues, sports and other live events, as well as marketing campaigns and unique branding initiatives. She also has broad experience advising US and international clients on industry-specific mergers and acquisitions, the creation of strategic alliances, and the launch of innovative products and services.
Amy’s clients include the industry’s leading studios, networks and streamers, as well as production companies and strategic investors, in all business and legal aspects relating to the acquisition, financing, exploitation and management of media-related assets. She also counsels clients throughout the sports ecosystem on the distribution of complex media and data rights and helps corporate sponsors and organizations leverage valuable intellectual property to grow audiences via sponsorships, endorsements, partnerships and fan engagement platforms. Amy’s work is at the forefront of complex deals involving AR, VR, NFTs, the metaverse and other media-related technologies.
Amy serves on the Diversity Committee in the Century City office. She also devotes significant time to a dynamic pro bono practice.
Languages
- Spanish
Admissions
Bar Admissions
- California
Education
- Loyola Marymount University, Los Angeles, J.D./M.B.A.: cum laude; Sayre Macneil Scholar; Order of the Coif; Editor, Loyola of Los Angeles Law Review; St. Thomas More Law Honor Society
- Emory University, B.B.A., Business: Valedictorian Graduate with Highest Distinction; Beta Gamma Sigma; National Society of Collegiate Scholars
Honors & Awards
- Recognized by The Legal 500 US in Sport and Media & Entertainment: Transactional (2020-2025) and in Sport (2025)
- Named to the “500 Leading Global Entertainment, Sports & Media Lawyers” list by Lawdragon (2025)
- Recognized by Chambers USA in Media & Entertainment: Transactional (2021-2025) and Sports Law (2025)
- Selected for inclusion in Variety’s Legal Impact Report (2018, 2020-2023, 2025)
- Selected as a Law360 2023 Sports & Betting MVP (2023)
- Named to Sports Business Journal's Game Changers Class of 2023 (2023)
- Named to The Hollywood Reporter’s “Power Lawyers” list (2020-2023)
- Selected by the Daily Journal as a Top Woman Lawyer (2022)
- Selected by the Los Angeles Business Journal as one of its “Most Influential Women Lawyers” (2018)
- Featured in Variety’s “Power of Women L.A. Impact Report” (2016)
- Featured in “Leadership, Partnership, and Women in the Law: How This Firm Got it Right,” Ms. JD (2015)
- Named an “Up Next Dealmaker” by Variety (2014)
- Named a “Southern California Super Lawyers Rising Star” (2012)
Professional Activities
Externships
- Honorable Rita Miller, Los Angeles Superior Court
Member
- Advisory Board of the Ziffren Institute for Media, Entertainment, Technology and Sports Law at UCLA Law School
- Board of Directors of the Dance Resource Center, Los Angeles
- Female Executives in Media and Entertainment (FEME)
- Sports Lawyers Association
Author
- “Developments in the Law: Federal Jurisdiction and Forum Selection: Developments in Diversity Jurisdiction,” Loyola of Los Angeles Law Review (2004)
Speaker
- Panelist, “View from the Top: TV & Entertainment Industry Deal-Makers Roundtable,” Future of Television Conference (September 2019)