O’Melveny Worldwide


O’Melveny’s advertising litigators protect your brand, ads, and labels so you can focus on your business.

O’Melveny’s advertising litigators protect your brand, ads, and labels so you can focus on your business.

Our advertising team offers practical, timely advice that helps clients build strong, protectable brands and head off potential issues before they escalate into costly conflicts. And should disputes arise, clients know our team has the experience to take on—and win—the most challenging cases.

We defend false-advertising claims brought by consumers, competitors, and regulators, whether in court or before the Better Business Bureau. We also represent leading companies in food- and product-labeling litigation and advise on governmental investigations and litigation by the Federal Trade Commission (FTC) and state attorneys general. And when competitors’ advertising runs afoul of advertising laws and regulations, we bring claims to help protect our clients’ brands.

Fidelity Management Trust Company

Won dismissal of class action under California Invasion of Privacy Act challenging Fidelity Management’s use of voice verification technology to protect customers against potential fraud, and convincing plaintiffs’ counsel to drop virtually identical cases challenging technology used by TransUnion, Vanguard and T. Rowe Price.

Industry-leading consumer products company

Reached a favorable settlement in a putative class action arising from labeling claims regarding its over-the-counter pain reliever.

Industry-leading consumer products company

Successfully defended against a dispute alleging false and misleading business practices in the marketing and sale of its acne treatment product.

Oasis West Realty

We defeated a motion for preliminary injunction on behalf of Oasis West Realty, Inc., the developer of the Beverly Hills Waldorf Hotel, and its CEO, Beny Alagem, in a trade secrets case involving players in the Beverly Hills luxury hotel space.


Defended and prosecuted copyright and trademark/trade dress infringement claims in multiple matters. Obtained a complete defense verdict at trial against rival footwear maker Easy Spirit over its claims that Skechers’ “Commute Time” shoe intentionally copied the design and infringed the trademarked name of Easy Spirit’s “Traveltime” shoe.


Defended in litigation brought by the Federal Trade Commission, Attorneys General for 44 states and the District of Columbia, and private class-action plaintiffs concerning the marketing of Skechers’ “Shape-ups” rocker-bottom toning shoes, ultimately resolving the claims of all participants in a single global settlement.

Taco Bell

Won dismissal of a class action alleging that Taco Bell overcharged customers for their Chalupa Cravings Boxes, which were advertised on television for $5 but cost $5.99 in some stores. We persuaded the court that the ad's price disclaimer, despite being in a smaller font, was “nevertheless clear and conspicuous.”


Won UDRP proceeding securing transfer of the Uniswap.com domain for the founder of the Uniswap protocol.  In a novel case involving ownership of trademarks in the blockchain and DeFi space, the panel held that Uniswap had established trademark rights in the Uniswap trademarks, that the respondent’s registration and use of the Uniswap.com domain was confusingly similar to Uniswap’s trademark, and that the respondent’s registration and use of the domain was in bad faith.

Representative Clients
General Mills
GT's Living Foods
H&R Block
Hill’s Pet Nutrition
Johnson & Johnson
Taco Bell

“Rights holders look to the firm to lead them through their most critical trademark, copyright and patent disputes, taking confidence from the tactical and advocacy skills of its leading lawyers and their winning track record.” 

—World Trademark Review 1000