Carlos M. Lazatin

Carlos Lazatin has extensive experience defending clients against class actions and product liability litigation, including claims for unfair competition and consumer fraud. Carlos represents companies in a variety of industries including automobile, food, and apparel, as well as medical devices and products, through all levels of litigation. Prior to attending law school, Carlos worked in brand management at General Mills, Inc., giving him a deep understanding of how claims about false advertising and deceptive labeling affects his clients’ brands.

Carlos has briefed matters at every level of the federal courts and in state trial and appellate courts in California, Massachusetts, Louisiana, North Carolina, and Florida. Carlos has also argued matters before the Sixth and Ninth Circuit Courts of Appeals and various state and federal trial courts.

• Defending a major consumer products company against a putative national false advertising class action involving buttery spreads
• Defending a pet food manufacturer against a false advertising lawsuit alleging that images of premium “cuts” of food on packaging were misleading to consumers
• Defending a multinational food manufacturer in a purported class action alleging that representations on cereal packaging were false and misleading
• Representing a beverage company in several putative nationwide consumer class actions alleging that products contained misleading health and alcohol content labeling
• Defending a leading Korean automobile maker in a nationwide class action involving allegations that certain vehicles are defective due to the design and placement of the fuel tank.
• Defending Korea’s two largest automobile makers in multiple nationwide class actions alleging they marketed and sold vehicles with defective panoramic sunroofs.
• Defending one of the nation’s leading manufacturers of health care products in:
  • Multidistrict products liability litigation involving allegedly defective surgical sutures. Carlos drafted a successful opposition to certification of a nationwide class. 
  • Nationwide mass tort litigation involving claims that an over-the-counter pain reliever and fever reducer triggered the onset of a rare immunological disorder affecting the skin and mucosal membranes. 
  • Competitor and consumer class action lawsuits challenging the advertising and marketing of America’s leading brand of no-calorie sweeteners. 
• Defending a leading manufacturer of plumbing products in class action litigation involving allegedly defective brass fixtures that were purportedly prone to failure. 
• Representing a major manufacturer of athletic shoes in eight class actions across the United States alleging that the advertising for the company’s toning shoes deceptively claimed that the shoes provided certain fitness benefits, including increased muscle activation, increased calorie burn, improved posture, reduced pain in joints and muscles, improved circulation, improved muscle toning, and promoting weight loss and body fat reduction.