O’Melveny Worldwide

O’Melveny Advises Genstar Capital in Investment in AmeriLife Group

June 13, 2022


SAN FRANCISCO—June 13, 2022—O’Melveny advised Genstar Capital, a leading private equity firm focused on the financial services, healthcare, industrials, and software industries, in its investment in AmeriLife Group, LLC, a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions.

The investment was announced on June 13 and is expected to close in the third quarter of 2022, subject to customary closing conditions.

As a result of the deal, Genstar will join Thomas H. Lee Partners, L.P. as an equal investor in AmeriLife.

Based in San Francisco, California, Genstar Capital works with its management teams and network of strategic advisors to transform its portfolio companies into industry-leading businesses. The leading private equity firm has been actively investing in companies for over 30 years and currently has approximately US$35 billion of assets under management.

For more than 50 years, AmeriLife has provided value and quality to customers served through a network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. The company’s mission is to provide insurance and retirement solutions to help people live longer, healthier lives.

The O’Melveny team advising Genstar was led by partners Todd Boes, Rob Graffum, Robert Fisher, and counsel Adam Ackerman.

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Brandon Jacobsen
O’Melveny & Myers LLP
+1 213 430 8024

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AmeriLife issued the following announcement:

AmeriLife Announces Strategic Investment From Genstar Capital

Renowned private equity firm’s joint partnership with Thomas H. Lee Partners will expand AmeriLife’s suite of services and offerings, and further accelerate growth for the nation’s leading distributor of health and financial solutions

CLEARWATER, Fla. – June 13, 2022 – AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, today announced an investment from Genstar Capital (“Genstar”), a leading private equity firm focused on investments in targeted segments of the financial services, healthcare, industrials and software industries. Genstar will join AmeriLife’s current private equity investor, Thomas H. Lee Partners, L.P. (“THL”), as an equal investor.

The joint partnership between two of the world’s leading private equity firms is a testament to AmeriLife’s strength and fervent pace of growth, and creates a strong foundation for continued nationwide expansion.

Headquartered in Clearwater, Fla., AmeriLife is one of the leading independent marketing organizations and registered investment advisors in the United States. The company employs more than 1,800 associates across the country, serving a growing population of more than 300,000 licensed agents and advisors in over 90 offices who, in turn, help enhance the health and financial wellbeing of more than 5 million pre-retirees and retirees.

“Over the last two years, AmeriLife has rapidly grown its affiliate base and invested heavily in best-in-class shared resources and support to fuel our tremendous organic growth,” said Scott R. Perry, chairman and CEO of AmeriLife. “Genstar’s investment will accelerate our growth and help us continue to build out our platform to provide superior support to our carrier partners, our affiliates and our agents.”

“Genstar Capital could not be more excited to welcome AmeriLife to our portfolio,” said Ryan Clark, president and managing director of Genstar Capital. “We have followed the tremendous progress of Scott and his team since we first met in 2016. AmeriLife has proven that its model is the future of insurance marketing and distribution. Combined with Genstar’s deep expertise in financial services, software and healthcare, and our collective commitment to delivering the data, tools and technology necessary to compete and win in today’s marketplace, we see huge opportunity for AmeriLife and its partners.”

“Over the past two years, AmeriLife has emerged as one of the premier distributors of health and financial solutions in the United States,” added Ganesh Rao, managing director and head of the Financial Technology and Services Group at THL. “We look forward to our continued partnership, and we welcome our partners at Genstar, whose investment will help accelerate AmeriLife’s next stage of growth and development.”

Evercore served as financial advisor to AmeriLife on the transaction. Additional terms of the transaction, which is subject to customary closing conditions, were not disclosed. The transaction is expected to be completed in the third quarter.